A firm that uses the selling concept takes a(n)_ _ approach.
A)inside- out
B)customer service
C)passive
D)societal
E)outside- in

Name: A firm that uses the selling concept takes a(n)_ _ approach. A)inside- out B)customer service C)passive D)societal E)outside- in
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Question

Quizplus · Accepted Answer

The selling concept focuses on creating sales transactions rather than on building long-term customer relationships, which is an inside-out approach. It emphasizes aggressive selling and promotion to achieve sales.

A Firm That Uses the Selling Concept Takes A(n)_ _