Which marketing orientation calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales?
A)product concept
B)marketing concept
C)selling concept
D)societal marketing concept
E)production concept

Question

Quizplus · Accepted Answer

The selling concept calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales. It assumes that consumers typically show buying inertia or resistance and must be coaxed into buying. The goal is to sell what the company makes rather than making what the customer wants, and profits are made through high sales volume rather than high profit margins.

Which Marketing Orientation Calls for Aggressive Promotional Efforts and Focuses