When an airline goes after a "share of travel" from its customers,it is attempting to increase .
A)partner equity
B)customer- managed relationships
C)customer ownership
D)profit margins
E)share of customer

Question

Quizplus · Accepted Answer

"Share of travel" refers to the portion of a customer's travel spending that goes to a particular airline. Therefore, increasing share of travel means increasing the amount of money customers spend with that airline, which is a component of the broader marketing strategy of increasing share of customer overall. This can lead to increased profits for the airline.

When an Airline Goes After a "Share of Travel" from Its