If Northwest Awnings charges the same price for delivery of its product to any customer that is located within the Great Lakes states,but a different price to customers outside of the Great Lakes states,the company is using _ .
A)reference pricing
B)uniform- delivered pricing
C)zone pricing
D)psychological pricing
E)promotional pricing

Question

Quizplus · Accepted Answer

Northwest Awnings is using zone pricing, which is a strategy where different prices are charged to customers in different geographic locations. In this case, customers located within the Great Lakes states are charged the same price for delivery, while customers outside of the region are charged a different price.

If Northwest Awnings Charges the Same Price for Delivery of Its