Which of the following is a reason that a marketer would choose a penetration pricing strategy?
A)to discourage competition from entering the market
B)to ensure the company has the ability to increase prices once demand decreases
C)to focus on the rapid achievement of profit objectives
D)to appeal to different consumer segments with different levels of price sensitivity
E)to create markets for highly technical products

Question

Quizplus · Accepted Answer

A penetration pricing strategy involves setting a lower price initially to gain market share and attract customers. This can discourage competitors from entering the market, as they may not be able to compete on price.

Which of the Following Is a Reason That a Marketer