What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?
A)psychological pricing
B)basing- point pricing
C)promotional pricing
D)segmented pricing
E)referent pricing

Question

Quizplus · Accepted Answer

This is an example of promotional pricing, where the company offers a temporary price reduction to create a sense of urgency and encourage customers to buy the product. This is commonly used during sales events or to clear out excess inventory.

What Type of Pricing Is Being Used When a Company