The six stages that consumers normally pass through on their way to making a purchase begin with awareness and end with purchase.
A)supplier readiness
B)market readiness
C)buyer- readiness
D)objective readiness
E)personal readiness

Question

Quizplus · Accepted Answer

Buyer-readiness refers to the six stages that consumers go through before making a purchase decision. These stages are awareness, knowledge, liking, preference, conviction, and finally, purchase. None of the other options provided accurately define or describe these stages.

The Six Stages That Consumers Normally Pass Through on Their