In the model of buyer- readiness stages,the first stage is .
A)knowledge
B)liking
C)insistence
D)awareness
E)preference

Question

Quizplus · Accepted Answer

The first stage in the model of buyer-readiness stages is awareness, which means the potential buyer becomes aware of the product or service. In this stage, the buyer has little or no knowledge about the product, its features, or its benefits. This stage is important for marketers to create awareness and grab the attention of potential buyers. Once the buyer is aware of the product, they can move to the next stage of acquiring more knowledge. Therefore, the best choice is option D, Awareness.

In the Model of Buyer- Readiness Stages,the First Stage Is