Which of the following statements about magazines as an advertising medium is true?
A)Magazines have not benefited from advances in communication technologies.
B)Magazines typically use a mass marketing strategy.
C)Magazines provide better local coverage than newspapers do.
D)Magazines have poor reproduction quality of images.
E)Magazines have long lead times and deadlines that can reduce flexibility.

Question

Quizplus · Accepted Answer

Magazines have long lead times and deadlines that can reduce flexibility. Unlike other forms of media, magazines require a longer period to produce, edit, and publish issues. Advertisers must plan their campaigns well in advance and cannot make last-minute changes. This reduces flexibility, which can be a disadvantage in today's dynamic business environment.

Which of the Following Statements About Magazines as an Advertising