Scheduling ads unevenly,which is called _ ,builds awareness that is intended to be carried over to the next advertising period.
A)pulsing
B)segmenting
C)continuity
D)sequencing
E)shuffling

Question

Quizplus · Accepted Answer

Pulsing refers to scheduling advertising unevenly, with bursts of heavier advertising followed by periods of little or no advertising. This approach is often used to build awareness and maintain a base level of advertising presence even during periods when advertising is lighter.

Scheduling Ads Unevenly,which Is Called _ ,Builds Awareness That Is