All of the following are common uses for a direct marketing customer database EXCEPT .
A)profiling customers based on previous purchases
B)generating sales leads
C)identifying prospective customers
D)building long- term customer relationships
E)gathering marketing intelligence about competitors

Question

Quizplus · Accepted Answer

Gathering marketing intelligence about competitors is not a common use for a direct marketing customer database. The other options are all common uses for such a database.

All of the Following Are Common Uses for a Direct