Which of the following reasons is LEAST likely to explain why direct- mail marketing drives more than a third of all U.S.direct marketing sales?
A)flexibility
B)ability to be personalized
C)measurable results
D)high target market selectivity
E)less expensive than mass media ads per thousand people reached

Question

Quizplus · Accepted Answer

Direct-mail marketing is often more expensive per thousand people reached compared to mass media ads, which is why this reason is least likely to explain its effectiveness in driving sales.

Which of the Following Reasons Is LEAST Likely to Explain