Which of the following is a potential drawback to advertising on a blog?
A)The content of a blog is difficult to control.
B)Blogs do not provide the kind of personalized medium that today's marketers want.
C)Advertising on a blog is typically expensive.
D)Blogs are gaining popularity as consumers move away from newer Internet forums.
E)It is difficult to use blogs to reach highly targeted audiences.

Question

Quizplus · Accepted Answer

The content of a blog is usually controlled by the blogger and not the advertiser, which means that the advertiser may not have complete control over the messaging and context in which their advertisement appears. This can potentially lead to brand misalignment or negative associations with the advertisement.

Which of the Following Is a Potential Drawback to Advertising