There are specific kinds of information that companies need about their competitors.The system first identifies the vital types of competitive information and the best sources of this information.
A)global network
B)marketing database
C)marketing information
D)competitive intelligence
E)marketing research

Question

Quizplus · Accepted Answer

Competitive intelligence is the process of gathering, analyzing, and distributing information about a company's competitors, products, and markets. This provides valuable insights into competitor strategies, strengths, weaknesses, and customer preferences, which can be used to make strategic marketing decisions. A global network, marketing database, marketing information, and marketing research can all be sources of competitive intelligence, but none of them are the best choice on their own. A combination of these sources and analytical methods is often used to gather and present competitive intelligence in a useful way for decision-makers.

There Are Specific Kinds of Information That Companies Need About