is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.
A)Advertising synergy
B)Competitive advantage
C)Publicity
D)Benchmarking
E)Sales promotion

Question

Quizplus · Accepted Answer

The process described in the statement is called benchmarking, which involves comparing a company's products and processes to those of competitors or leading firms in other industries to find areas for improvement. Advertising synergy relates to the coordination of different advertisements to create a cumulative impact, while competitive advantage refers to a company's unique position in the market that allows it to outperform its competitors. Publicity entails garnering attention and coverage in various media outlets, and sales promotion involves using incentives to increase demand for a product or service. Therefore, the best choice is D, benchmarking.

Is the Process of Comparing the Company's Products and Processes