Acme,Inc.has slightly modified the production processes of its widgets and gadgets in order to tap into the Eastern European market.Acme is likely following a _ strategy.
A)diversification
B)harvesting
C)product development
D)market development
E)market penetration

Question

Quizplus · Accepted Answer

Acme, Inc. has modified its production processes to tap into the Eastern European market, which means that it is expanding its existing product line (widgets and gadgets) into new geographic markets. This signifies Market Development strategy.

Acme,Inchas Slightly Modified the Production Processes of Its Widgets and Gadgets