Your firm is attempting to divide up the total market to determine the best segments it can serve.Which is the correct order of doing so?
A)market targeting then differentiation
B)market segmentation then positioning
C)positioning then differentiation
D)differentiation then market targeting
E)market segmentation then market targeting

Question

Quizplus · Accepted Answer

The correct order is first to segment the market to identify distinct groups of customers with different needs and preferences, and then target one or more of these segments based on the company's capabilities and objectives. Therefore, market segmentation should always come before market targeting.

Your Firm Is Attempting to Divide Up the Total Market