To address concerns about the misuse of research study findings,several highly regarded marketing associations have developed .
A)chief privacy officer job descriptions
B)bans against using data collected through online surveys
C)behavioral targeting "Do Not Track" lists
D)customer relationship management guidelines
E)codes of research ethics

Question

Quizplus · Accepted Answer

Codes of research ethics are specifically designed to address concerns about the misuse of research study findings by establishing guidelines for the ethical conduct of research. This helps to ensure that research is carried out in a responsible and transparent manner, with due consideration for the safety and well-being of research participants, as well as for the accuracy and reliability of the research findings. The adoption and adherence to codes of research ethics are therefore essential for ensuring the integrity and credibility of marketing research as a profession.

To Address Concerns About the Misuse of Research Study Findings,several