Which of the following statements regarding competitive marketing intelligence is true?
A)Competitive marketing intelligence relies upon privately held information.
B)Competitive marketing intelligence gathering is more focused on gaining insights into consumers' activities than competitors' activities.
C)All competitive marketing intelligence is available for free.
D)The advantage of using competitive marketing intelligence is negligible.
E)Competitive marketing intelligence relies upon publicly available information.

Question

Quizplus · Accepted Answer

Competitive marketing intelligence relies upon publicly available information, such as industry reports, competitor websites, and news articles. It does not rely upon privately held information or information that is only available for a fee. The advantage of using competitive marketing intelligence can be significant, as it provides insights into competitors' strategies and activities, which can be used to inform a company's own marketing efforts.

Which of the Following Statements Regarding Competitive Marketing Intelligence Is