The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is segmentation.
A)age and life cycle
B)psychographic
C)demographic
D)behavioral
E)geographic

Question

Quizplus · Accepted Answer

Behavioral segmentation divides buyers based on their behaviors, such as their usage rates, brand loyalty, and response to marketing efforts. The other options (A, B, C, E) represent different types of segmentation, but do not specifically focus on behaviors.

The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or