Which of the following statements illustrates why stereotypes should be avoided when using age and life- cycle segmentation?
A)Some 70 year olds use wheelchairs;others play tennis.
B)The majority of 20 year olds have to work;the same holds true for 30 and 40 year olds.
C)Old women love to shop;young women love it more!
D)Most 10- year- old boys are mischievous.
E)both C and D

Question

Quizplus · Accepted Answer

This statement illustrates why stereotypes should be avoided when using age and life-cycle segmentation by showing that people of the same age can have vastly different abilities and interests. Stereotyping based on age can lead to incorrect assumptions and ineffective marketing strategies.

Which of the Following Statements Illustrates Why Stereotypes Should Be