Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage,expertise,and performance?
A)people differentiation
B)services differentiation
C)channel differentiation
D)price differentiation
E)product differentiation

Question

Quizplus · Accepted Answer

Channel differentiation is the type of differentiation that is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance. By having a well-designed and executed distribution channel, a company can improve its reach, speed, and reliability in getting its products or services to the target market. This can lead to increased customer satisfaction, loyalty, and sales, which can ultimately provide a competitive edge over rivals who may have less effective or efficient channels.

Which Type of Differentiation Is Used to Gain Competitive Advantage