An entrepreneur with a strong background in sales but weak in marketing will most likely focus on marketing to compensate for his or her lack of knowledge in the area.
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Q2: Marketing research should be viewed as a
Q3: A consumer-oriented philosophy is used more often
Q4: It is best to write a marketing
Q5: A small business typically conducts less marketing
Q6: If a business owner envisions several target
Q7: The information on marketing strategy forms the
Q8: Because of the considerable cost, time, and
Q9: Determining market potential is the process of
Q10: Inexpensive personal computer software is now available
Q11: Personal interview surveys are attractive as a
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