Many small manufacturers, while agreeing that trade show exhibits can be helpful in promotion, rightly believe that they are not as cost-effective as advertising.
Correct Answer:
Verified
Q28: Advertising seeks to sell by informing, persuading,
Q29: Research has found that one-shot advertisements that
Q30: Product advertising is intended to make the
Q31: Advertising is considered to be part of
Q32: The most cost-efficient mode of personal selling
Q34: A good publicity program requires regular contacts
Q35: Most small business advertising is institutional advertising.
Q36: The straight salary form of compensation is
Q37: A generous salary with a commission cap
Q38: Product advertising is designed to make potential
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