Advertising is considered to be part of sales promotion.

Question

Quizplus · Accepted Answer

Advertising is a separate marketing function which involves creating and communicating messages to promote products or services, while sales promotion is a set of marketing techniques designed to encourage a customer to take a specific action, such as making a purchase or trying a new product. However, advertising can be used as part of a sales promotion campaign to increase awareness and interest in a particular product or offer.

Advertising Is Considered to Be Part of Sales Promotion