To generate new ideas for marketing their new product, a company invited all the marketing managers from different regions for their respective input. The facilitator went through a five-step process to project ideas, and the participants then ranked the ideas to choose the best. What is the technique applied here?
A) Nominal group
B) Reflective thinking
C) Delphi
D) Individual evaluation

Question

Quizplus · Accepted Answer

The fact that all the marketing managers were invited suggests that this was a group process. The five-step process and ranking of ideas suggest that a structured approach was taken, which is characteristic of the nominal group technique. The other options like reflective thinking, Delphi, and individual evaluation were not mentioned as being used in this scenario.

To Generate New Ideas for Marketing Their New Product, a Company