Despite reading numerous research studies that report the association of fast food consumption with heart disease and diabetes, Rachel continues to eat fast food and thinks that it is harmless. Rachel's thinking is an example of
A) belief assimilation.
B) belief consolidation.
C) belief perseverance.
D) operation of the availability heuristic.

Question

Quizplus · Accepted Answer

Rachel's thinking is an example of belief perseverance, which is the tendency to maintain beliefs even in the face of contradictory evidence. This is demonstrated by her continued consumption of fast food despite knowledge of its negative health effects. Choices A, B, and D do not accurately reflect Rachel's situation.

Despite Reading Numerous Research Studies That Report the Association of Fast