Although he made a promise to himself to not take illegal drugs, Tom gave into peer pressure at a party to smoke marijuana because he did not want to be rejected by the others. Tom's conformity is a result of
A) impact bias.
B) collective narcissism.
C) normative influence.
D) informational influence.

Question

Quizplus · Accepted Answer

Normative influence refers to the conformity that occurs when people conform to social norms for fear of negative social consequences such as rejection or ridicule. In this scenario, Tom gave into peer pressure (a form of normative influence) to smoke marijuana because he did not want to be rejected by the others at the party.

Although He Made a Promise to Himself to Not Take