A message about tooth brushing from a dentist is more persuading than the same message from a student who has done a project on dental hygiene. This reflects the credibility of the communicator through
A) perceived expertise.
B) perceived attractiveness.
C) speaking style.
D) body language.

Question

Quizplus · Accepted Answer

The persuasiveness of a message is often dependent on the perceived expertise of the communicator. As a dentist, the communicator is seen as having greater knowledge and authority on dental hygiene, making their message more credible. The student, on the other hand, may not have the same level of expertise and therefore may not be as persuasive.

A Message About Tooth Brushing from a Dentist Is More