Expanding the total market,protecting market share,and expanding market share are all strategies for ________.
A) market leaders
B) market challengers
C) market followers
D) market nichers
E) market providers

Question

Quizplus · Accepted Answer

Expanding the total market, protecting market share, and expanding market share are all strategies commonly used by market leaders in order to maintain or improve their position in the market. Market challengers may also use these strategies, but they are typically more focused on taking market share away from the market leader. Market followers and nichers are less likely to use these strategies as they may have different objectives, such as focusing on a specific niche or segment of the market. Market providers is not a recognized term in marketing strategy.

Expanding the Total Market,protecting Market Share,and Expanding Market Share Are