A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.
A) market follower
B) direct marketer
C) market challenger
D) market nicher
E) market leader

Question

Quizplus · Accepted Answer

A market follower is a firm that wants to hold its share in an industry without rocking the boat. They typically do not initiate aggressive moves but rather respond to the initiatives of the market leader or other competitors.

A Runner-Up Firm That Wants to Hold Its Share in an Industry