There are specific kinds of information that companies need about their competitors.The ________ system first identifies the vital types of competitive information and the best sources of this information.
A) marketing information
B) global network
C) competitive intelligence
D) marketing research
E) marketing database

Question

Quizplus · Accepted Answer

Competitive intelligence (CI) systems are designed to identify the types of information that companies need about their competitors. These systems determine the best sources of information and analyze the data to provide companies with a competitive advantage. Marketing research and marketing information systems are related to the collection and analysis of data related to customers and the marketplace, but they are not specific to competitor analysis. A global network and marketing database may be useful in gathering competitive intelligence, but they are not comprehensive systems for identifying and analyzing competitive information.

There Are Specific Kinds of Information That Companies Need About