The purpose of ________ is to determine the benefits that targeted customers value and how customers rate the relative value of various competitors' offers.
A) customer value analysis
B) benchmarking
C) entrepreneurial marketing
D) intrapreneurial marketing
E) overall cost leadership

Question

Quizplus · Accepted Answer

Customer value analysis is specifically aimed at identifying what benefits customers value the most and how they perceive the value of competing offers. It is an important tool for understanding a company's competitive position and identifying areas for differentiation. Benchmarking, on the other hand, is a comparison of a company's performance against that of its peers, while entrepreneurial and intrapreneurial marketing are approaches to innovation and growth. Overall cost leadership is a strategy aimed at achieving low costs and high efficiency in operations.

The Purpose of ________ Is to Determine the Benefits That