From a(n) ________ point of view,Pepsi might see its competition as Coca-Cola,Dr Pepper,7UP,and the makers of other soft drink brands.From a(n) ________ point of view,however,the customer really wants "thirst quenching."
A) market; industry
B) market; consumer's
C) industry; competitive
D) industry; market
E) company's; consumer's
Correct Answer:
Verified
Q2: Knowing how major competitors react gives the
Q3: Companies need to know each competitor's product
Q4: Benchmarking has become a powerful tool for
Q5: The more that one firm's strategy resembles
Q6: Gaining _ requires delivering more value and
Q8: Strategies that strongly position the company against
Q9: Analysis conducted to determine what benefits target
Q10: _ involves first identifying and assessing competitors
Q11: To plan effective marketing strategies,the company needs
Q12: Companies can identify competitors from a _
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