________ involves first identifying and assessing competitors and then selecting which competitors to attack or avoid.
A) Competitor analysis
B) Benchmarking
C) Customer-centered analysis
D) Market leading
E) The marketing management process

Question

Quizplus · Accepted Answer

Competitor analysis involves identifying and assessing competitors, their strengths and weaknesses, and then making strategic decisions about which competitors to attack or avoid. This process helps companies understand their competitive landscape and make informed decisions about how to position their products or services in the market.

________ Involves First Identifying and Assessing Competitors and Then Selecting