Which of the following is a challenge of marketing through online social networks?
A) Users often resent an intrusive marketing message.
B) Existing networks are resistant to advertising.
C) Most existing networks are already controlled by major corporations.
D) Virtual worlds will most likely replace social networks in the near future.
E) Measuring the frequency and volume of network usage is difficult.

Question

Quizplus · Accepted Answer

Users often perceive marketing messages as intrusive or disruptive on social networks, which can lead to negative reactions and backlash. Marketers need to find ways to engage with users that are innovative, genuine, and respectful of their privacy and preferences.

Answer: B
 Social networks are built on the foundation of peer-to-peer communication and user-generated content, which makes them inherently resistant to traditional advertising messages. Marketers need to adapt their strategies to create value-added content that aligns with the interests and needs of users.

Answer: E
 Measuring the frequency and volume of network usage is a challenge because social networks are constantly evolving and expanding in terms of user demographics, features, and metrics. Marketers need to use advanced analytics and tracking tools to gather data on user behavior, preferences, and feedback to improve their targeting and messaging.

Which of the Following Is a Challenge of Marketing Through