Aronson argues that recently activated or frequently activated concepts are more likely to readily come to mind and thus be used in interpreting social events. This phenomenon is called:
A) context effects
B) reactance
C) heuristics
D) priming

Question

Quizplus · Accepted Answer

Aronson's argument is about the phenomenon of priming, which refers to the activation of concepts or knowledge structures in memory that can influence subsequent judgments and behaviors. Therefore, choice D, priming, is the best option. Choice A, context effects, refers to the influence of the immediate context on perception and evaluation, but it is not the focus of Aronson's argument. Choice B, reactance, refers to the tendency to rebel against perceived threats to one's freedom, which is not relevant here. Choice C, heuristics, refers to cognitive shortcuts or rules of thumb that people use to simplify decision-making, but it is not the same as priming.

Aronson Argues That Recently Activated or Frequently Activated Concepts Are