Promotional pricing can have all of the following adverse effects EXCEPT ________.
A) creating deal-prone customers
B) eroding the brand's value in the eyes of customers
C) giving pricing secrets away to competitors
D) becoming addictive to both the customer and business
E) delaying the company's focus on long-term strategies

Question

Quizplus · Accepted Answer

Promotional pricing can create deal-prone customers, erode the brand's value, become addictive to both the customer and business, and delay the company's focus on long-term strategies. However, it does not necessarily give pricing secrets away to competitors unless there is a lack of safeguards in place. Therefore, the correct answer is C.

Promotional Pricing Can Have All of the Following Adverse Effects