Consumers are less likely to use price to judge the quality of a product when they ________.
A) lack information
B) lack skills to use the product
C) have experience with the product
D) are shopping for a specialty item
E) cannot physically examine the product

Question

Quizplus · Accepted Answer

When consumers have experience with a product, they are more likely to use their past experiences and perceptions of the product to judge its quality. They may also rely on other factors such as brand reputation, reviews, and recommendations from others. Price becomes less of a determining factor in this case.

Consumers Are Less Likely to Use Price to Judge the Quality