Consumers who have less time and patience for watching for supermarket specials and clipping coupons would most likely prefer ________.
A) variable pricing
B) high-low pricing
C) EDLP
D) break-even pricing
E) value-added pricing

Question

Quizplus · Accepted Answer

Consumers who have less time and patience would most likely prefer Every Day Low Pricing (EDLP), which offers consistent low prices on products rather than having to wait for sales or use coupons. This pricing strategy would allow them to save money without having to invest a lot of time into finding deals.

Consumers Who Have Less Time and Patience for Watching for Supermarket