When marketers at P&G selected the Millennials,a demographic that includes university students,for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?
A) market segmenting
B) mass marketing
C) differentiation
D) targeting
E) positioning

Question

Quizplus · Accepted Answer

Targeting involves selecting specific segments of the market to focus on, based on factors such as demographics, behavior, and psychographics. In this case, P&G selected the Millennial demographic, which is a specific target market, for their Febreze line of products. Market segmentation, differentiation, and positioning are all important steps in designing a customer-driven marketing strategy, but they come before targeting in the process. Mass marketing refers to a strategy of targeting a broad audience with a single marketing message, rather than targeting specific segments.

When Marketers at P&G Selected the Millennials,a Demographic That Includes