When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.
A)image
B)people
C)company
D)reputation
E)subliminal

Question

Quizplus · Accepted Answer

Image differentiation involves using symbols, colors, or characters to convey the personality of a brand or company. This helps the brand to stand out and differentiate itself from competitors.

When Firms Use Symbols, Colors, or Characters to Convey Their