Which of the following is true of ethnographic research?
A) It is a type of experimental research.
B) It is often conducted by trained anthropologists or psychologists.
C) It is a traditional quantitative research approach.
D) It can be conducted in person but not online.
E) It is typically used to answer well-defined product or strategy questions.

Question

Quizplus · Accepted Answer

Ethnographic research is often conducted by trained anthropologists or psychologists who immerse themselves in a participant's culture or environment to understand their beliefs, behaviors, and experiences. It is a qualitative research approach that seeks to uncover rich, detailed information about a group or community rather than focusing on statistical generalizations or controlled laboratory conditions.

Which of the Following Is True of Ethnographic Research