Which method would a marketing researcher most likely use to obtain information that people are unwilling or unable to provide?
A) observational
B) survey
C) questionnaire
D) focus group
E) personal interview

Question

Quizplus · Accepted Answer

Observational research involves observing and recording people's behavior without directly asking them for information. This method can be useful for obtaining information that people are unwilling or unable to provide through other methods, such as surveys or questionnaires.

Which Method Would a Marketing Researcher Most Likely Use to Obtain