Which of the following involves looking at whether a company's basic strategies are well matched to its opportunities?
A) operating control
B) marketing control
C) strategic control
D) ROMI
E) portfolio analysis

Question

Quizplus · Accepted Answer

Strategic control involves examining whether a company's strategies are well-matched to its opportunities, resources, and strengths. Operating control involves monitoring day-to-day activities to ensure that they are in line with plans and budgets. Marketing control involves evaluating the effectiveness of marketing strategies and tactics. ROMI (Return on Marketing Investment) is a measure of the financial return on a marketing campaign. Portfolio analysis involves evaluating the performance of a company's portfolio of businesses and products.

Which of the Following Involves Looking at Whether a Company's