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Customer-Driven Marketing Usually Works Well When ________ and When Customers

Question 31

Multiple Choice

Customer-driven marketing usually works well when ________ and when customers ________.


A) a clear need exists; are difficult to identify
B) customers know what they want; are loyal to the brand
C) a firm can deliver the goods desired; are thoroughly researched
D) a clear need exists; know what they want
E) a need exists; don't know what they want

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