The product concept says that a company should do which of the following?
A) improve marketing of its best products
B) market only those products with high customer appeal
C) focus on the target market and make products that meet those customers' demands
D) focus on making continuous product improvements
E) make promoting products the top priority

Question

Quizplus · Accepted Answer

The product concept emphasizes the importance of continuous product improvements and innovations to attract customers, assuming that consumers will favor products that offer the most quality, performance, and features.

The Product Concept Says That a Company Should Do Which