The insufficient justification effect refers to
A) reduction of dissonance by internally justifying one's behaviour when external justification is "insufficient".
B) reduction of dissonance whenever is needed
C) reduction of dissonance under extremely stressful situations
D) None of the above.

Question

Quizplus · Accepted Answer

The insufficient justification effect refers to the reduction of dissonance by internally justifying one's behaviour when external justification is "insufficient". This means that when individuals engage in a behavior that is not fully justified by external circumstances, they may adjust their attitudes or beliefs to reduce dissonance. This can lead to a change in behavior or even an attitude shift.

The Insufficient Justification Effect Refers to