After spending a lot of time researching vehicles,Linda makes a purchase.After owning the vehicle for several months,she experiences dissonance and wonders if her choice was right.According to dissonance theory,we would expect Linda to reduce her dissonance by _____ the chosen vehicle and _____ the unchosen vehicles.
A)revamping;customizing
B)customizing;revamping
C)downgrading;upgrading
D)upgrading;downgrading

Question

Quizplus · Accepted Answer

According to dissonance theory, Linda would reduce her dissonance by upgrading the chosen vehicle and downgrading the unchosen vehicles. This is because upgrading the chosen vehicle would make her feel like she made the right choice and downgrading the unchosen vehicles would make her feel like she made the right decision in not choosing them.

After Spending a Lot of Time Researching Vehicles,Linda Makes a Purchase.After