Chaiken and Eagly (1976)reasoned that if a message is difficult to comprehend,persuasion should be greatest when the message is:
A)written.
B)spoken.
C)nonverbal.
D)videotaped.

Question

Quizplus · Accepted Answer

Chaiken and Eagly (1976) argued that if a message is difficult to comprehend, persuasion should be greatest when the message is presented in a written form. This is because written messages allow individuals to read and reread the information at their own pace, unlike spoken or nonverbal messages which may be more difficult to interpret and remember. Therefore, Option A is the best choice.

Chaiken and Eagly (1976)reasoned That If a Message Is Difficult